All the major players are bound into Second Life patch I'm still muddling through my opening. Can practical actuality be that some bigger than genuine life?

Second Life is a three-year-old virtual commune near 1.39 a million members created by Linden Lab. This "virtual universe" or "metaverse" is similar to the having mass appeal video hobby "Sims" where participants generate their own trueness and domicile it next to "avatars" to stand for themselves in either a authentic or surrealistic distance. According to Steve Hamm in Business Week, IBM's pave the way chief Sam Palmisano has two avatars - enterprise and gaudy.

Evidently this digital planetary is anyone discovered by edged farthest point firms hoping to show their earnestness to creativity. They mean to use it as interview bed for thinking and as dais for marketing and recruiting. And in the little undo the race is on betwixt IBM, SUN, Dell, Nissan, Toyota or CNET for packaging and first-mover bragging rights.

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A length of agencies and commerce services firms are either influential or track and field on the trend depending on whom you accept. Steve Rubel announced Edelman's multi-part entry, which includes a play-offs for the influential Second Life business plan, on his blog; MicroPersuasion.

Bartle Bogle Hegarty, the British-import fruitful shop, claims to be archetypical ad agency on SL by creating a realistic department with realistic hottie receptionists on an terra firma sim. According to a estate of the realm unlock they wish to "involve these digital advocates in new commercial problems" any that scheme. Meanwhile Anomaly argues that their ground titled "Tenjin" has been operational on SL for 7-8 months. Without such plug Leo Burnett set up the "Ideas Hub" and others are certain to trail.

In October, after Sun Microsystems claimed to be the "first Fortune 500 company" to prehension a virtual pinch meeting on SL near 60 attendees logged into the setting and interrelated by conference call, Dell followed legal proceeding by announcing its intention to body type Dell Island as a podium to supply realistic PCs victimization realistic money and the new high-end XPS column in indisputable playing field backs.

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All this leaves me scratching my genuine barefaced person in charge.

I grasp that selling in the digital international is bedeviling stellar brands. I get the reality that agencies can't or haven't genuinely followed their audiences next to the promptness or gracefulness that marketers need. And I cognise why office brands are running play to embrace the "latest and highest forte you can breakthrough to spend commercialism dollars", as Eric Friedman put it in his blog.

What I don't get is:

1. Why all of a sudden did this demanding realistic planetary get the nod?

2. Is this the feel of the week or are these groundbreaker brands staking out peak concrete holding in a global I'll yet need to care about?

3. Who truly believes that artificial sincerity and this focused smell of fake trueness will appear as the scene and the public exchange cards of conclusion for either consumers or business?

4. Who can apportion panic mercantilism raw materials to bet on a new and self-perpetuating fund chain item?

5. Is this, as Jeff Lanctot of AvenueA/Razorfish wondered "a make obvious case, a bit of an allowance or a way to promote yourself to marketers?"

Stay Tuned.



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